Forthcoming serial on Zee TV - Pavitra Rishta

Determining the name of a serial can be pretty difficult, you need to evaluate a name that makes a difference and is yet relevant. Zee TV’s yet to be launched show, Pavitra Rishta, is one such show where the entire team had a tough time finalizing on the name of the show. Various names like Pavitra Bandhan, Ek Duje Ke Liye, Saubhagyawati, Saubhagyawati Bhava with different permutations and combinations were tried to fit in the required parameters as devised by her astrologer. Lot of research was undertaken by the legal and creative teams of the channel to find suitable names and every name was rejected by Ekta (Balaji Films Ekta Kapoor) because they didn’t really prove of prosperity to her. After a lot of back and forth and almost a month, the team zeroed on ‘Pavitra Rishta as the final name for the show.
Zee TV’s soon to be launched show Pavitra Rishta is based on a life story of a girl belonging to a middle class Maharastrian family. To get the show closer to reality, it’s been shot in extremely modern environment so that a common man relates to it. Also Ekta was very clear that the cast has to be from the Marathi background to make the content look more authentic. The presence of veteran Marathi actors like Savita Prabhune, xxxx adds to the Maharashtian flavour of the show. Unlike other Balaji shows, this one is a lack-luster and doesn’t have its characters sporting expensive clothes and heavy jewelry or staying in palatial houses. When contacted, the creative head of the show said, “Viewers are constantly looking for variety in shows and from the recent experiences they like it when the show is about them and their lifestyle then portraying a larger than life picture. Hence we thought of such a concept and very happy that it’s been executed beautifully.”